CPG firms today face the triple challenge of demanding, digital consumers, new competitors, and a shifting balance of power in the CPG ecosystem. To stay competitive, the CPG companies of the future will need to run on data. Still, most CPG brands are struggling to cope with the immense growth in data volume, variety and velocity and how to use it effectively. To manage their data effectively, they can rely on MDM to drive business growth, reduce risk, and manage operations effectively.

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